Applications

Digital signage can be used for many different purposes; here are just some of the possible applications of digital signage:

1. Public information – News, weather and local (location specific) information, such as fire exits and traveler information.
2. Internal information - Corporate messages, health & safety, news, etc.
3. Advertising – Either related to the location the signage is in or just using the audience reach of the screens for general advertising.
4. Brand building – In-store digital signage to promote the brand and build a brand identity.
5. Influencing customer behavior – Directing customers to different areas, increasing the dwell time on the store premises.
6. Enhancing customer experience – Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc.
7. Enhancing the environment – With interactive screens or with dynamic wayfinding.